Skip Navigation

Advertising Opportunities

Praise to thee, our alma mater …

University of Wisconsin alumni are proud of their heritage. It’s a legacy of excellence, both on the field and in the classroom, which binds generations of Badgers. All it takes is a few verses of “Varsity,” sung with arms waving, to bring the heady memory of college days flooding back. Imagine tapping into that kind of power. Now, you can — by advertising with the Wisconsin Alumni Association.

You can reach more than 460,000 UW alumni living in Wisconsin and around the globe — a well-educated, passionate, and influential audience — with your company’s message. Here’s how:

The official University of Wisconsin–Madison alumni magazine, On Wisconsin, is published quarterly and has a circulation of more than 390,000 worldwide.

Published twice a year, our members-only magazine, Badger Insider, is the forum for WAA members — the most dedicated alumni and friends of UW–Madison, and those who return to Madison most often. Its nearly 40,000 readers commonly share their own stories and photos in Insider’s pages, making this magazine a celebration of the Badger lifestyle.

The Flamingle is a weekly email publication sent out, nearly every Friday morning, to approximately 200,000 UW alumni and friends. The publication shares stories, news, and images from campus for all to enjoy. Flamingle readers revel in the traditions they love most about the UW.


Discover the value of partnering with WAA through these advertising opportunities.

View the print rate kit for more information.

View the digital rate kit for more information.


Call WAA toll-free at 888-947-2586.