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The Fickell Factor

Incoming football coach Luke Fickell shares his thoughts as he prepares for his first season with the Badgers.

Wisconsin football coach Luke Fickell, along with UW–Madison Chancellor Jennifer Mnookin and Director of Athletics Chris MacIntosh, make their entrance during a welcome event introducing Coach Fickell to the Badger community held at the Champions Club inside Camp Randall Stadium at the University of Wisconsin–Madison on November 28, 2022. (Photo by Bryce Richter / UW–Madison)

At the end of November, the UW surprised the college football world by announcing that Luke Fickell would become the Badgers’ next head coach. Fickell, who had spent the previous six seasons at the University of Cincinnati, had led the Bearcats to the College Football Playoff in 2021, earning several coach-of-the-year awards.

Fickell knows the Big Ten: a graduate of Ohio State, he played for the Buckeyes from 1992 to 1996 and was an assistant coach there from 2002 to 2016. When the 2023 season kicks off, he will become the 30th person to serve as head coach of the Badger football team.

On The UW Now Livestream I’ll Discuss:

I’ll talk about my background and journey to Wisconsin, why the UW was a great fit for me and my family, and my vision for the success of the football program.

The One Thing I Want Viewers to Know Is:

I want viewers to know how excited I am to be at Wisconsin and how honored I am to be entrusted with this great responsibility.

To Get Smart Fast, See:

The best place to get good information about Badger football is You can also follow me on Twitter at @CoachFick.

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