News & Stories
Every Badger has a story — from campus happenings to fascinating alumni around the world. Consider WAA your source to be in the know on all things UW.
Alumni Profiles
Alison Nadler Guerette ’03 offers an Insider-scoop on her favorite Trader Joe’s treats as the company’s category manager of cookies and candy
As a data analyst with Tony’s Chocolonely, Suzy Dawood ’22, MS’23 is helping not just make chocolate taste good; she’s trying to help chocolate do good.
This UW alum invented a Babcock ice-cream flavor that’s music to our ears.
UW Now
A UW economist shares her predictions for the economy under Trump’s tariffs.
Will current economic pains lead to long-term gains or more pain for the United States?
On the July 2025 UW Now Live, political scientists Andrew Kydd and Jon Pevehouse talk about how the June 2025 Iran strikes came about, why they end...
On Wisconsin
UW art professor Michael Velliquette MA’99, MFA’00 has gained an international reputation for his intricate sculptures in an unusual medium.
With the Failure Museum, Sean Jacobsohn ’94 has created a quirky online repository of products and companies that flopped. His goal: helping entrep...
Forty years ago, filming on the UW campus brought out the comedian’s sensitive side.
Ask Flamingle HQ
Is it true that Memorial Union served beer during Prohibition?
Which came first: the MadHatters a cappella group, or the Madhatter bar?
When did the UW offer its first summer term?
Campus Places & Spaces
Here are five ways to explore the UW while learning something new about the campus we know and love.
In the summer of 2024, the Wisconsin Alumni Association launched a new program for its members: the
Raised in the Northeast, trained in the history of the South, and teaching in the Midwest,
