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The Red Shirt

Own the 15th Edition Today!

Make a statement without saying a word — just like Bucky! This design features everybody’s favorite badger giving the iconic W gesture. With 25 percent of each sale going to need-based scholarships, courtesy of the Wisconsin Alumni Association, this unique collectible provides a spirited way to give back. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Where to Get It

Buy yours online or at the University Book Store.

  • Short-sleeved, crew neck, all-purpose T-shirt
  • 100 percent cotton or bi-blend for a soft, comfortable fit
  • Unisex adult, women, and youth styles

Questions about your online order? Please call the University Book Store at 800-993-2665.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

Red Shirt Edition 1
First Edition | 2008