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The Red Shirt™

Own the 16th Edition Today!

Show your Badger pride by getting the official shirt of UW–Madison's 175th anniversary! With 25% of proceeds from this limited-edition shirt going to need-based student scholarships, courtesy of the Wisconsin Alumni Association, this exclusive collectible provides a spirited way to give back and help students earn a UW education. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Where to Get It

Buy yours online or at any University Book Store location.

  • New this year: long-sleeved option!
  • Short-sleeved, crew neck, all-purpose T-shirt
  • 100% cotton or bi-blend for a soft, comfortable fit
  • Unisex adult, women, and youth styles

Questions about your online order? Please call the University Book Store at 800-993-2665.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

First Edition | 2008