Each year, The Red Shirt features a new design chosen by voters like you — available for one year only. This year’s design invites you to celebrate your Badger pride at the Camp Randall arch with a bright look inspired by vintage travel posters.
The Red Shirt, 18th edition will be released in August, just in time for the start of a new school year.
In the meantime, make sure to collect the 17th edition before it’s gone forever. It features everyone’s favorite badger alongside the UW’s fight song slogan in a stirring script font. Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. Help make the dream of a UW education possible for new generations — and look good doing it!
Buy yours online or at any University Book Store location.
Questions about your online order? Please call the University Book Store at 800-993-2665.
The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.
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