Skip Navigation

Instant Hot Chocolate

Necessity is the mother of invention, so when Charles Sanna ’39 needed to use up the surplus wartime coffee creamer packets his family company, Sanna Dairy Engineers, had produced, he took inspiration from brown cows. His packets of creamy, chocolatey goodness launched in 1961 as Swiss Miss, the world’s first instant cocoa that could be mixed with water.

Related News and Stories

UW Homecoming is back! Join the family-fun going on all week to relive beloved traditions, make new memories, and experience the ultimate in Badger spirit. See the complete schedule of events.