Skip Navigation

Day of the Badger to raise funds for critical needs Gifts to help fill $320 million Covid-19 budget impact

Gifts to help fill $320 million Covid-19 budget impact.

MADISON, WI (March 31, 2021) — To help address the greatest needs on the UW–Madison campus, the Wisconsin Foundation and Alumni Association will hold the second annual Day of the Badger event. This virtual fundraiser will bring alumni and friends of UW–Madison together to help the university in one of its greatest times of need.

UW–Madison is being tested like never before — with a nearly $320 million budget impact and many students facing financial difficulties due to the COVID-19 pandemic. Gifts can be made to areas across campus, and many urgent needs are shared on our website, Alumni and friends are also encouraged to share their enthusiasm and support for the UW on their social channels, using the hashtag #dayofthebadger. Details can be found below.

  • Where:
  • When: April 6–7.
    • Begins on Tuesday, April 6, at 10:12 a.m. CDT; concludes on Wednesday, April 7, at 5 p.m. CDT. A total of 1,848 minutes, a nod to the year the university was founded.
  • Follow along: #dayofthebadger

Ways to Get Involved:

  • Make a gift.
    • Gifts of any amount make a difference.
    • While gifts can support many parts of campus, we’re also drawing attention to specific priority fund areas:
      • Chancellor’s Annual Fund: Offering the most flexibility of any fund, the Chancellor’s Annual Fund empowers Chancellor Blank to address the UW’s most urgent needs as they arise and evolve. When you give to this fund, your gift impacts the entire university.
      • Emergency Student Support: Even in moments of crisis, no student should have to choose between paying for books or buying food, or between paying rent or taking a few extra credits. This grant ensures that UW students are able to live the Wisconsin Experience no matter their economic background.
      • Diversity, Equity, and Inclusion: Gifts to the Raimey-Noland Diversity, Equity, and Inclusion Fund support campus-wide efforts to promote a welcoming community at UW–Madison. Your gift provides the resources necessary to enroll more students from underrepresented backgrounds, attract diverse faculty and mentors, and provide resources and support to enable a campus to thrive.
    • In addition, there are more than 100 areas of campus participating in Day of the Badger. They include a variety of schools, colleges, departments, and campus causes. UW alumni and friends are encouraged to give to any and all funds they are passionate about — and all areas can be found at
    • This is a vital moment for alumni and friends to ensure the excellence of UW–Madison into the future. With a gift you can:
      • Support students in need
      • Help to create a diverse and inclusive campus experience for all
      • Maintain the university’s ability to offer a world-class education
      • Fund critical research
      • Serve the community
      • Demonstrate Badger resilience by helping to move the UW forward after an especially challenging year
    • Double your impact with available matching gifts. Thanks to generous donors, many contributions will be doubled. Details of those matches are available in each individual area on
  • Share your support and enthusiasm for UW–Madison.
    • Get your personal networks involved and be vocal about why you love the UW. Use hashtag #dayofthebadger on your social networks to join the conversation, which can include:
    • Proudly sporting (and snapping a photo of) Badger-red attire April 6–7
    • Sharing favorite UW-Madison memories, photos, and stories.
    • Celebrating the impact Badgers have on the world.
    • Sharing examples of people in the UW community living the Wisconsin Idea as they find solutions to some of the world’s great challenges.

Media Information

Contact: Tod Pritchard,, 608-609-5217, @WisAlumni

Related News and Stories

Join us for Recent-Grad Weekend on campus June 7–8 for two days packed with all-inclusive summertime fun. Register now before it sells out!