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Heidi Laros ’89 Launches Cribbed.com

Heidi Laros ’89 is shaking up the real estate world with the launch of Cribbed.com, a platform that helps homeowners sell their homes without an agent — while still offering the marketing support and polish of a traditional sale. Designed to mirror the best parts of the agent-led experience, Cribbed.com empowers sellers with easy-to-use tools, expert resources, and a curated process that keeps control (and commission savings) in the hands of the homeowner. Laros’s approach combines tech-savvy innovation with a deep understanding of what makes real estate transactions both personal and high-stakes, making Cribbed a smart choice for the modern seller.

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Recently while my wife (Norma Gilson ’70) and I (Ian Gilson ’70) were strolling along our beloved lakeshore path along Lake Mendota on the Universi...

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