Edwin Traisman, a food scientist at Kraft, initially created a cheese sauce to appeal to British consumers who enjoyed Welsh rarebit –– a delicious but time-consuming dish consisting of hot cheese sauce on toasted bread. Cheez Whiz was a big hit when it launched in the UK market in 1952, and its introduction to the stateside sandwich scene in 1953 made it an American classic. Whether you’re having it on cheesesteaks, on chips, or straight in your mouth, there’s no “whey” you can resist Cheez Whiz.
September 04, 2023
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