The Wisconsin Alumni Association: Big Apple Badgers' purpose is to build an inclusive local community of UW alumni and supporters united by Badger pride, spirit, and the desire to advance UW–Madison's positive impact on the world.
The Big Apple Badgers have served New York City for more than 20 years by enriching and supporting UW–Madison alumni. The chapter strives to foster a closer connection to the UW and also seeks to encourage local prospective students to attend UW–Madison through its partnership with the Wisconsin Eastern Alumni Scholarship Fund (WEASF). WEASF awards scholarships to local students from underrepresented demographics who plan to attend UW–Madison.