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The Red Shirt

Meet the 18th Edition!

Each year, The Red Shirt features a new design chosen by voters like you — available for one year only. This year’s design invites you to celebrate your Badger pride at the Camp Randall arch with a bright look inspired by vintage travel posters.

The Red Shirt, 18th Edition

The Red Shirt, 18th edition will be released in August, just in time for the start of a new school year.

Don't Miss Out on the 17th Edition

In the meantime, make sure to collect the 17th edition before it’s gone forever. It features everyone’s favorite badger alongside the UW’s fight song slogan in a stirring script font. Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. Help make the dream of a UW education possible for new generations — and look good doing it!

Two people wearing The Red Shirt, 17th Edition

Buy yours online or at any University Book Store location.

  • Short-sleeved, crew neck, all-purpose T-shirt
  • 100 percent cotton or bi-blend for a soft, comfortable fit
  • Unisex adult, women, and youth styles
  • Long-sleeved option for those Wisconsin winters!

Questions about your online order? Please call the University Book Store at 800-993-2665.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

First Edition | 2008

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