The Forward Award (formerly Forward under 40) acknowledges rising stars in various fields who exemplify the Wisconsin Idea through an emphasis on service, discovery, and progress. Young alumni within 15 years of graduation who have demonstrated exceptional early-career achievement and a positive impact on their professions are eligible for this award.

The Luminary Award recognizes alumni who serve as aspirational examples for others through their accomplishments in the areas of leadership, discovery, progress, and service. Alumni who have demonstrated exceptional achievement in their professions and/or service or philanthropy within 30 years of graduation are eligible for this award.

The Distinguished Service Award acknowledges those who have significantly impacted UW–Madison through service and/or philanthropy. Non-alumni and alumni alike qualify for this award.

The Distinguished Alumni Award is the highest honor bestowed by the Wisconsin Alumni Association. Since 1936, WAA has been presenting the awards to the most prestigious graduates of UW–Madison for their professional achievements, contributions to society, and support of the university.