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The Red Shirt™

Meet the 17th Edition!

Show your UW pride with this comfy shirt featuring the university’s fight song slogan — and everyone’s favorite badger! With 25 percent of proceeds from this limited-edition shirt going to need-based student scholarships, courtesy of the Wisconsin Alumni Association, this exclusive collectible provides a spirited way to give back and help students earn a UW education. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Get yours online or at the University Book Store.

  • Short-or long-sleeved, crew neck, all-purpose T-shirt
  • 100 percent cotton for a soft, comfortable fit
  • Unisex, bi-blend unisex, and youth styles

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

First Edition | 2008