Vision 2008

In our role as central strategic coordinator for alumni relations, the Wisconsin Alumni Association's purpose is to connect, enrich, and serve a growing number of alumni to facilitate their support of each other and the University. Working with campus partners and alumni, WAA will actively advance the strategic plan of UW-Madison by unleashing the power of alumni influence around the State and the world.

By June 30, 2008, WAA will involve 200,000 alumni and friends with the University community and the Alumni Association, enriching connections with each other and with UW-Madison. Of these, 20,000 will be identified as highly engaged with multiple and distinct points of contact.

WAA will use a variety of venues to move these alumni to a deeper relationship through delivery of practical, enjoyable, exciting, and enriching programs and services. These programs and services will reflect the unique campus experiences and current lifestyles of our diverse and global UW alumni community.

• Increase engagement of in-state alumni in the life of the University and WAA
• Increase engagement of student-to-recent graduate market
• Diversify and increase revenue streams that enhance the WAA brand integrity
• Provide customer-oriented and cost-effective alumni relations to all UW-Madison graduates through business-to-business partnerships with schools and colleges
• Promote a 360° brand culture where every WAA employee, volunteer and partner understands and advances the WAA (and UW) brand mission

• Maintain an extraordinary focus on our customers
• Advance the campus strategic plan
• Infuse learning opportunities in all that we do
• Nurture strategic partnerships and leverage coalitions
• Embrace a culture of diversity and inclusivity
• Be a data-driven organization
• Maximize financial and human resources