
The Red Shirt
Meet the 19th Edition!

Each year, The Red Shirt™ features a new design chosen by voters like you — available for one year only. With this year’s design, you can carry a bit of Bucky wherever you go! This shirt features everyone’s favorite mini mascot peeking out of a striped pocket for a playful splash of Badger spirit.
The Red Shirt, 19th edition will be released in August, just in time for the start of a new school year.
In the meantime, make sure to collect the 18th edition before it’s gone forever. This collectible design invites you to celebrate your Badger pride at the Camp Randall arch with a bright look inspired by vintage travel posters. As always, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association®. It’s a fun shirt with a serious mission and a must-have for every Badger. Help make the dream of a UW education possible for new generations — and look good doing it!
But There’s Still Time for The Red Shirt™, 18th Edition! Each one purchased supports student scholarships.
Why Buy The Red Shirt™?
The Red Shirt™, 18th Edition is a collectible must-have for every Badger. Inspired by vintage travel posters, this design invites you to celebrate your Badger pride at the Camp Randall arch. Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. Help make the dream of a UW education possible for new generations — and look good doing it!
Buy yours online or at any University Book Store location.
- Short-sleeved, crew neck, all-purpose T-shirt
- 100 percent cotton or bi-blend for a soft, comfortable fit
- Unisex adult, women, and youth styles
- Long-sleeved option for those Wisconsin winters!
Questions about your online order? Please call the University Book Store at 800-993-2665.
History and Retired Editions
The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

















